Make independent business intelligence accessible to small companies and individuals
Every business already holds the answers to its hardest questions. They're scattered across systems that don't agree with each other.
What we believe
Your business's intelligence should belong to you.
Using AI shouldn't mean surrendering your business, or becoming a data expert. Useful understanding should be within reach, whatever your size or resources.
Why we're here
When we looked at how teams actually make operational decisions, we saw:
- Information spread across systems, spreadsheets and inboxes that each describe the same world differently.
- AI tools that answer instantly but can't say why they're right.
- Serious data platforms built for the largest organizations, taking months or years to deploy.
- What experienced people know, including their corrections, their judgment and their “that’s wrong, they moved plants”, lost as soon as the meeting ends.
The teams closest to the work had the least to work with.
What we do
We connect the data a business already has into one clear picture that people can question, correct and act on.
The systems of record stay where they are. We connect to them, reconcile records that describe the same thing differently, and answer questions, including forward-looking ones, with the evidence behind every answer. Teams review proposed changes and use permissions, write policies and action approvals where the workflow requires them.
How we work
- Show the evidence
- Every answer traces back to where it came from.
- Hold ourselves accountable
- We check our answers against what actually happened and show our track record.
- People decide
- The technology supports judgment. Corrections remain available for review and deliberate improvements to later workflows.
- Start where the data is
- Begin with what the team already has instead of a long integration project.
Where we're going
A future where anyone can understand and use their own data without surrendering control or needing a specialist team.
Today
The platform starts with Craven, which connects and reconciles operational data and answers questions with traceable evidence. Teams use it through the app, API or their own AI assistant, and can evaluate forecasts against observed outcomes.
We work with teams across industries, from supply chain and manufacturing to finance and commerce, and we're onboarding design partners now.